Systems and methods for fitting golf equipment

ABSTRACT

A golf equipment fitting system that uses advanced technology to not only objectively identify the optimum equipment for the golfer, but to also identify and help correct swing flaws so that the golfer can achieve optimum performance on the golf course. Thus, in one embodiment, golf fitting includes collecting data related to the golfer&#39;s swing and determining if the golfer&#39;s swing technique should be modified based at least in part on the collected swing data. When it is determined that the golfer&#39;s swing technique should be modified, then providing swing instruction to the golfer. When, however, it is determined that the golfer&#39;s swing technique is fine, then collecting data related to how the golfer&#39;s swing launches a golf ball. Finally, golf equipment, e.g., golf clubs, can be specified based on the collected swing data and launch data.

RELATED APPLICATION INFORMATION

The present application claims priority as a continuation under 35U.S.C. ¶120 to U.S. patent application Ser. No. 13/450,364, entitled“Systems and Methods for Fitting Golf Equipment,” filed on Apr. 18,2012, which is a continuation of U.S. patent application Ser. No.13/170,114 (now U.S. Pat. No. 8,696,497), entitled “Systems and Methodsfor Fitting Golf Equipment,” filed Jun. 27, 2011, which in turn claimspriority as a continuation under 35 U.S.C. ¶120 to U.S. patentapplication Ser. No. 11/620,162 (now U.S. Pat. No. 7,967,695), entitled“Systems and Methods for Fitting Golf Equipment,” filed Jan. 5, 2007,which in turn claims priority as a continuation under 35 U.S.C. ¶120 toU.S. patent application Ser. No. 10/722,579 (now U.S. Pat. No.7,166,035), entitled “Systems and Methods for Fitting Golf Equipment,”filed Nov. 26, 2003, which in turn claims priority as a continuation inpart under 35 U.S.C. ¶120 to U.S. patent application Ser. No.10/053,797, entitled “Gold Club Woods with Wood Club Head Having aSelectable Center of Gravity and a Selectable Shaft,” filed Jan. 18,2002, all which are incorporated herein by reference in their entiretyas if set forth in full.

BACKGROUND

1. Field of the Inventions

The field of the invention relates generally to the fitting of golfequipment and more particularly to systems and methods designed toimprove the golfer's swing and provide more precise club fitting.

2. Background Information

Systems and method for fitting golf equipment to a specific golfer arewell known. The goal of such conventional club fitting techniques is tohelp improve a particular golfer's game by providing him with equipmentthat is suited for his particular swing. Conventional club fittingmethods are often based on swing parameters that are poor metrics fordefining the golfer's overall swing and equipment needs. For example,conventional fitting methods are often based primarily on club speed asmeasured by a swing speed gauge. Club speed alone, however, can resultin poor club fitting, because club speed is not always a good metric fordefining a golfer's equipment needs.

For example, two golfers can have the same club speed of 100 mph, whichwill often result in the same club recommendation, including club type,shaft length, shaft flex, and club face loft, when conventional fittingtechniques are employed. One of these golfers, however, may launch thegolf ball at a 15 degree angle relative to the ground, while the otherlaunches the golf ball at a 3 degree angle. Further, one golfer's swingcan result in the golf ball rotating at 5000 rotations per minute(rpm's), e.g., using a driver, while the other generates 2500 rpms. Therotations per minute of the golf ball is often referred to as the spinof the golf ball. Using conventional techniques, both golfers will oftenend up with the same shaft and loft recommendation. In fact, however,these golfers require very different equipment to achieve optimumresults.

Another drawback of conventional fitting techniques is that suchtechniques fit the golfer as he currently plays without consideration ofswing flaws, e.g., in the golfer's posture, grip, etc. Thus, existingtechniques can condemn a golfer to a lifetime of inconsistent play,because the golfer is being told to use equipment that does not accountfor, or that masquerades, the golfer's swing faults. For effectiveequipment fitting to occur, there has to be a marriage of talent,technique, and technology to help a golfer play to his maximum potentialand derive more enjoyment out of the game.

SUMMARY OF THE INVENTION

A golf equipment fitting system uses advanced technology to not onlyobjectively identify the optimum equipment for a golfer, but to alsoidentify and help correct swing flaws so that the golfer can achieveoptimum performance on the golf course. In one embodiment, golf fittingincludes collecting data related to the golfer's swing and determiningif the golfer's swing technique should be modified based at least inpart on the collected swing data. When it is determined that thegolfer's swing technique should be modified, then providing swinginstruction to the golfer. When, however, it is determined that thegolfer's swing technique is fine, then data is collected related to howthe golfer's swing launches a golf ball. Finally, golf equipment, e.g.,golf clubs, can be specified based on the collected swing data andlaunch data.

These and other features, aspects, and embodiments of the invention aredescribed below in the section entitled “Detailed Description of thePreferred Embodiments.”

BRIEF DESCRIPTION OF THE DRAWINGS

Features, aspects, and embodiments of the inventions are described inconjunction with the attached drawings, in which:

FIG. 1 is a flow chart illustrating an example method for fitting golfequipment in accordance with one embodiment of the invention;

FIG. 2 is a flow chart illustrating an example method for collectingswing data in accordance with the invention;

FIG. 3 is a flow chart illustrating an example method for collectinglaunch data in accordance with one embodiment of the invention;

FIG. 4 is a diagram illustrating example components that can comprise agolf equipment fitting system configured in accordance with oneembodiment of the invention;

FIG. 5A is a diagram illustrating a double crest load pattern for agolfer's swing as determined by the process of FIG. 2;

FIG. 5B is a diagram illustrating a flat line load pattern for agolfer's swing as determined by the process of FIG. 2;

FIG. 5C is a diagram illustrating a single crest load pattern for agolfer's swing as determined by the process of FIG. 2;

FIG. 5D is a diagram illustrating an incline load pattern for a golfer'sswing as determined by the process of FIG. 2;

FIG. 6 is a diagram illustrating an implementation of the system of FIG.4 and the methods of FIGS. 1, 2, and 3;

FIG. 7 is a screen shot illustrating an example opening screen that canbe displayed by the system of FIG. 4 to a user preparing to implementthe methods of FIGS. 1, 2, and 3;

FIG. 8 is a screen shot illustrating an example shaft module screen thatcan be displayed by the system of FIG. 4 when implementing the method ofFIG. 2;

FIG. 9 is a screen shot illustrating an example launch module screenthat can be displayed by the system of FIG. 4 when implementing themethod of FIG. 3;

FIG. 10 is a screen shot illustrating an example optimization screenthat can be displayed by the system of FIG. 4 to optimize the datacollected during implementation of the method of FIG. 3;

FIG. 11 is a screen shot illustrating an example swing module screenthat can be displayed by the system of FIG. 4 when implementing themethods of FIGS. 1, 2, and 3;

FIG. 12 is a screen shot illustrating an example launch options screenthat can be displayed by the system of FIG. 4 when implementing themethod of FIG. 3;

FIG. 13 is a screen shot illustrating an example systems options screenthat can be displayed by the system of FIG. 4 when implementing themethod of FIG. 1; and

FIG. 14 is a logical block diagram illustrating an exemplary computersystem that can be that can be used to implement the system of FIG. 4.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

The golf equipment fitting process described herein can be implementedas a multi-step evaluation process that can be broadly divided into twophases. The first phase involves an evaluation of a golfer's currentgolf equipment and swing technique. The steps comprising the first phaserequire data collection to give discreet information concerning keyattributes of the golfer's swing. The swing data gathered during thefirst phase can be used to identify major swing flaws so that theseflaws can be corrected before fitting the golfer with golf equipment.This can result in better fitting of golf equipment, because if notcorrected, the swing flaws will lead to inconsistent results regardlessof the equipment being used. Moreover, if the golfer is fit for golfequipment based on his flawed swing, the equipment he was fitted withmay no longer be appropriate if he later corrects the swing flaws. Thus,correcting swing flaws prior to beginning the club fitting process canresult in a more optimized fitting. To this end, the systems and methodsdescribed herein can be used to aid in the identification and correctionof swing flaws, which can be an integral part of the fitting processdescribed below.

The second phase can involve collecting launch data and, in certainembodiments, combining it with swing data collected in the previousphase in order to fit the player with optimized equipment includingshafts, clubs, and balls.

Thus, FIG. 1 is a flow chart illustrating an example method for fittinggolf equipment in accordance with one embodiment of the systems andmethods described herein. The method of FIG. 1 begins in step 102 wherethe golfer is interviewed in order to evaluate the current status of hisgolf game. Step 102 can, for example, include determining through theinterview process: what equipment the golfers has been using; what theplayer considers to be the strengths and weaknesses of his golf game;the courses and conditions the golfer will likely encounter; the levelof competition the golfer encounters; and an evaluation of the swingtechnique of the golfer.

Evaluating the swing technique of the golfer can comprise observing thegolfer hit several golf balls. Often, a video system, such as videosystem 414 described below, is used to help evaluate the golfer's swingtechnique using, for example, a swing module 412, which is alsodescribed in more detail below.

At this point, certain swing flaws can be readily apparent. These swingflaws can, in certain embodiments, be adjusted prior to proceeding. Inthis case, identification of more subtle swing flaws can occur at alater stage. Alternatively, evaluation of swing technique andidentification of swing flaws, no matter how apparent, can wait untilswing evaluation, e.g., as described below in relation to step 106.

In step 104, the golfer's current golf clubs are evaluated. Thisevaluation can, for example, include measuring the flex, lie angle, andloft of the golfer's golf clubs. The flex can be measured using standardflex charts. The lie angle and loft are standard measurements of thegolf club. Briefly, however, at address, the club shaft and the groundcreate an angle called the lie angle. In this position, the club isperfectly square to the target. Another way to describe the lie angle isthe angel between the centerline of the golf club shaft and thehorizontal grooves on the clubface. The same lie angle does not suit allplayers. Physical differences, e.g. height, arm-length, etc. can requirea different lie angle for one golfer compared to another. Because properlie angle is essential to achieving consistently solid, accurate shots,it is important to measure the lie angle of the golfer's clubs. If thegolfer's lie angle is “toe up,” he will tend to hook the ball, and willbenefit from a flatter lie angle; if the golfer's lie angle is “toedown,” he will have a tendency to slice the ball, and will benefit froma more upright lie angle.

The loft is the angel that the golf club face makes relative to thecenterline of the shaft. Adjusting the loft of standard club heads is animportant method for compensating for the golfer's tendencies to hithigher or lower trajectories than normal.

Next, in step 106 the golfer's swing is evaluated and data is collectedregarding the swing in step 108. This swing data can then be combined,in step 110, with the information gathered in step 102 to generate abaseline performance matrix for the golfer. The performance matrix canbe used to help determine if the golfer's swing technique needsmodification in step 112. If it is determined that the golfer'stechnique needs to be modified, then he can be given instruction in step114. The instruction of step 114 should be designed to achieve specificmodifications in the golfer's swing technique that will help the golferto achieve a more efficient swing. Progress can be closely monitored,e.g., by repeating steps 106-114 as required.

Because the process of FIG. 1 can involve swing technique evaluation andinstruction, it can be preferable for steps 102-114 to be carried outby, or with the assistance of, a golf professional. In fact, it can bepreferable for the entire golf equipment fitting process to be carriedout by a golf professional.

The swing evaluation and data collection of steps 106 and 108 aredescribed in more detail below in relation to the flow chart of FIG. 2.

Once it is determined, in step 112, that the golfer's technique issufficient, the data collected can be combined with launch data, in step118, to fit the golfer with optimized equipment including shaft, club,and ball. The launch evaluation of step 118 is described in more detailbelow in relation to the flow chart of FIG. 3.

The launch evaluation of step 118 can be followed by further swingevaluation (step 106). Alternatively, all swing evaluation steps can becompleted prior to the launch evaluation of step 118. In either case,once the swing evaluation, step 106, and launch evolution 118, arecompleted in step 116, then the resulting information can be used tospecify parameters that describe the optimum golf equipment for thegolfer in step 120.

FIG. 2 is a flow chart illustrating an example method for collectingswing data in accordance with the systems and methods described herein.First, in step 202 data related to the load time for the golfer's swingcan be collected. The load time is defined as the time the golfer loadsthe shaft during his downswing. The loading starts just prior to, or atthe top of, the golfer's back swing and ends at impact with the golfball. The load time provides an indication of how quickly the golferswings a golf club from the top of his back swing to impact with thegolf ball. A load time that is too fast, or too slow tends to bedifficult to repeat and can result in many of the typical performanceproblems that golfers experience. For example, a load time that is toolong generally results in a lack of power and inconsistent launchconditions. It has been shown, using the systems and methods described,herein that load time is generally optimized when it falls between 0.45to 0.50 seconds.

Next, in step 204, data related to the load pattern for the golfer'sswing can be collected. The load pattern is defined as the deflection,or load of the golf club shaft as a function of time during thedownswing. Different types of load patterns indicate different swingtendencies. For example, a “single crest” load pattern as shown in FIG.5C indicates a swing where the golfer tends to release his wrist tooearly. This situation is often referred to as casting, i.e., the golferis casting the golf club much the same way a fishermen casts a fishingrod. In FIG. 5C, the y-axis corresponds to the deflection in inches,while the x-axis corresponds to time. The point of impact with the golfball corresponds to the point 506 where the curve touches, orapproaches, the x-axis. Thus, in FIG. 5C it can be seen from curve 510that the golfer loaded the club early in the golf swing, creatingsignificant deflection or load, but then released the load well beforeimpact with the golf ball.

Accordingly, a “single crest” load pattern is sometimes said to indicatethat the golfer loads the club too quickly at the initiation of thedownswing and then decelerates during the rest of the downswing. Asituation that is referred to as an “early load”.

A “double crest” load pattern is illustrated in FIG. 5A. A double crestload pattern can indicate a situation where the golfer initiates loadingat the start of the downswing, as illustrated by crest 502, and thenreloads the club with his wrist just prior to impact, as illustrated bycrest 504. This is indicative of a golfer whose swing is not smooth andis typically too long which again makes it difficult to make consistentcontact with the golf ball.

A “flat line” load pattern is illustrated in FIG. 5B. The flat line loadpattern can indicate a situation where the golfer has little or nosignificant load during the downswing as illustrated by load patterncurve 508. A golfer with a flat line load pattern does not generateenough energy to deflect the shaft and will not create solid orconsistent contact with the golf ball.

The “incline” load pattern illustrated in FIG. 5D, on the other hand, isindicative of an optimum load pattern. An incline load pattern is alinear loading, as illustrated by linear portion 512, of the shaft,where the crest load 514 occurs just prior to impact. A swing thatresults in an incline load pattern makes the most use of the storedenergy in the shaft and is therefore the most efficient. Thus, it ispreferable for the systems and methods described herein to help modifythe golfer's swing and fit him with golf equipment that will generate anincline load pattern swing after swing. In other words, the incline loadpattern can be the model for the systems and methods describe herein.

In step 206, swing parameters that define the golfer's swing can bederived from the swing data collected in steps 202 and 204. For example,in one embodiment, a load time can be derived from the load time datacollected in step 202. The load time can be an average of the datacollected for multiple swings. A peak load, or deflection, can also bederived from the load pattern data collected in step 204. Again the peakload can be averaged over several swings. A swing ramp can also bederived for the golfer. The swing ramp is a measure of the potentialenergy of the swing and can be measured in miles per hour. Thus, it issimilar to the club speed used in conventional techniques.

The data collected in steps 202 and 204, and derived therefrom, can alsobe used to generate a shaft flex measurement. In other words, the loadtime, peak load, and swing ramp can be correlated to a standard shaftflex measurement. This measurement can simply be a standard numericalindicator that corresponds to a certain standard shaft flex, i.e.,stiff, regular, etc.

The swing parameters derived in step 206 can then be displayed in step208, e.g., by system 400 described below. For example, the parametersderived in step 206 can be displayed in conjunction with a graph of theload pattern of step 204, i.e., the patterns of FIGS. 5A-5D. Thedisplayed information can then be used to help evaluate the golfer'sswing in step 210 and to identify any swing flaws using the informationdisplayed. For example, if the information displayed in step 208indicates that the golfer has a “single crest” load pattern, then thiscan be identified in step 212 and instruction can be given to the golferto correct the early release, or casting, flaw in the golfer's swing.

In certain embodiments, a video system, such as video system 414 can beused in conjunction with the swing data collected in steps 202-206 anddisplayed in step 208 to analyze the golfer's swing. Such a video systemcan comprise video, or high-speed cameras oriented, for example,directly behind the golfer and pointed down the target line and/orfacing the golfer as he makes his swings. The images of the golfer'sswing generated by the video system can then be displayed and can becorrelated to the load pattern. Thus, when the load pattern indicates aproblem, the swing video can be consulted to help assess the problem andto allow the golfer to visualize the swing flaw and begin working tocorrect it. Various swing flaws, which result in improper load time andload pattern, can then be corrected in step 214. This process, which isuseful in modifying the golfer's technique also results in increasedball speed, appropriate launch angle, and spin rates.

As the golfer works to correct his swing in step 214, steps 202-212 canbe repeated until a more optimum swing is achieved. This results in abetter swing and a better fitting than conventional fitting techniques,because the golfer swing is improved to the point where he can makebetter more consistent contact, rather than fitting the golfer forequipment when his swing has flaws that will prevent him fromconsistently making contact even with his new fitted equipment.

Once the golfer's swing technique is sufficient to proceed with thefitting process, a shaft stiffness recommendation can be obtained fromthe swing parameters derived in step 208. For example, the swingcharacteristics derived in step 208 can be used to recommend shaftstiffness for the golfer.

Once the swing data is collected, the golfer's swing can be examined todetermine how he launches a golf ball. FIG. 3 is a flow chartillustrating an example for collecting launch data in accordance withone embodiment of the systems and methods described herein. First, instep 302, launch data can be collected. In one embodiment, launch datais collected for the golfer using the golfer's driver. Launch data canbe collected using a high-speed camera system, such as a system 416,focused closely on the golf ball. The golf ball is then marked withparticular markings to allow launch data to be derived from thehigh-speed pictures obtained from the high-speed camera system. Launchdata can include, e.g., the initial velocity of the golf ball as it islaunched, the spin rate of the golf ball as it is launched, and thelaunch angle of the golf ball relative to the ground.

The spin rate can include components of backspin, sidespin, and riflespin, each of which can be calculated depending on the embodiment. Thelaunch angle can also include both components of left/right deviationwith the target line and the angle with the horizon.

Once the launch data is collected in step 302, ball flight informationcan be derived in step 304 for each swing of the golf club. For example,based on the images captured by the high speed camera system, the ballspeed, spin, and launch angle can be derived as well as how far the ballwould have carried, an estimation of how far the ball would travel alltogether, i.e., including roll, and a deviation from the center line.The deviation can be measured in degrees right or left of thecenterline.

The information derived in step 304 can then be displayed in step 306,e.g., by system 400. For example, not only can the values for thederived information be displayed, e.g., in a table, but a graphicalillustration of the ball flight can also be displayed.

The process of FIG. 3 can be started using the golfer's own driver, orother equipment. The data collected can then be used to startfine-tuning the golfer's equipment to achieve the optimum ball flight,including a fine-tuning of the shaft recommendation of step 216described above. For example, in order to maximize driver distance oneneeds to match the golfer's ball speed with an optimized combination oflaunch angle and spin rate. Thus, after the golfer hits golf balls usinghis own club and data is collected and displayed in steps 302-306, aclub with a shaft flex in the range of that recommended in step 216 canbe used to obtain and display more date, i.e., steps 302-306 arerepeated. The shaft flex can then be fined tuned in step 308, bycontinuing to use clubs with various shaft flexes until a shaft flexthat appears optimal is determined. In addition, different clubs, withvarious shaft materials, gram weights, tip sections, lengths, torquesand can be tested in steps 310-318, and steps 302-306 repeated, until anoptimum ball flight is achieved as depicted, for example, by the datadisplayed in step 306. Various types of grips and grip weights can alsobe tested in steps 320-322.

It is well known that two different golf clubs can have the samefrequency, or flex range, but have entirely different performancecharacteristics. For example, a shaft can be stiffer in the tip, orstiffer in the butt, when compared to another shaft. Torsionalstiffness, or torque, can also play an important part in the overallperformance of a golf club. Thus, although two different clubs can bewell fitted to the golfer in terms of shaft stiffness, they can produceentirely different launch conditions. By finding the combination ofshaft characteristics that maximizes, for example, distance off the tee,the golfer can be properly fitted with the best equipment for histechnique. In other words, by continually fine tuning various aspects ofthe golf shaft to achieve an optimal ball flight, the best equipment forthe particular golfer can be identified.

The driver is an important club for every golfer and has some veryspecific characteristics that may need to be adjusted to obtain the bestdriver performance for a particular golfer's technique. Accordingly,when fitting the golfer for a driver, various driver lofts (step 324),head types (step 326), and club head centers of gravity (step 328) canbe tested to arrive at an optimal driver ball flight characteristic. Inaddition, different ball types can be tested in step 330 to optimizedistance when using the driver. Different ball types have different spinrates, which should be matched to the launch angle and the ball speed.For example, a higher spin rate can cause the ball to get higher in theair off the club face, which can reduce distance. On the other hand, incertain instances a golfer may need to increase the spin rate in orderto gain distance. Thus, the object of step 330 is to find the optimumspin characteristics for a particular golfer's ball flight trajectoryand other characteristics. Often, the objective in driver fitting is tomaximize distance, control, and consistency. Fitting the golfer to theappropriate shaft flex, driver lofts, shaft weights, ball type, clubhead type, center of gravity of club head, and shaft bend profiles canbe intended to achieve as high a ball velocity as possible coupled withthe appropriate launch angle and spin rate.

It should be noted that the process of FIG. 3 can be repeated for all ofthe golfer's clubs including the driver, fairway woods, irons, wedges,and putters. Each type of golf club results in a unique set of issuesthat have to be addressed, or optimized during the club fitting process.For the fairway woods and irons, for example, the target often is tohave each club hit a certain distance with a high degree ofrepeatability. For the irons, each consecutive club in the set shouldhave a distance gap between it and the next club so the golfer caneasily achieve hitting the ball from any distance to the target. Thus,the goal is more directed toward tight dispersion and distance controlrather than just distance. Therefore, the lofts of each club need to beset at the appropriate amount.

For wedges, the objective is to be able to achieve various types ofshort game shots. Some types of shots require maximum spin while othersrequire higher launch angles. The fitting process of FIG. 3 can betailored to achieve performance evaluation for various wedge types thatwill optimize lofts, flanges, bounce angles, and other featuresnecessary to master various shots that can be encountered by the golfer.

Several techniques can be used to further optimize the club fittingprocess. For example, an optimum launch angle and spin rate can resultin a ball flight that is too high, resulting in a loss of control. Thus,a maximum ball height can be used as a ceiling for the ball flightcharacteristics when testing various equipment in steps 308-330. Forexample, a good maximum ceiling height for the ball to fly during adrive is 125 feet. So the goal can be to get as high a launch angle andas Iowa backspin as possible as long as the ball flight is less than 125ft. A trajectory model can then be used to predict the peak height aball flies for a given launch condition, as determined in steps 302-306.A relationship that limits the launch angle and backspin for a givenball velocity so that the peak is less than 125 feet is then used whenfitting the golfer with equipment. It should be noted that the maximumceiling might change from golfer to golfer depending on the altitude andstandard weather conditions of the golf course that the golfer typicallyplays.

Further, the process of constantly changing aspects, i.e., shaft, ball,club head. etc., and deriving new information each time can be very timeconsuming. To reduce the time required, a special type of club head canbe used. For example, a driver head that can be manufactured to have thesame dimensions but different centers of gravity can be configured sothat the driver head can be quickly assembled onto a driver shaft.Different shafts, i.e., shafts of different materials, lengths, gramweights, torques, etc., and with different types of grips and gripweights can then be maintained and configured to quickly assemble ontothe driver head.

For example, in one embodiment, the driver head can be configured toquickly snap, or twists onto the end of a shaft. The driver head can befurther configured to work in conjunction with a fastener to ensure thatthe driver head stays on the shaft during testing. In oneimplementation, for example, a screw, such as an Alan Head screw, can beinserted through a hole in the driver head and down into the shaft. Thescrew can then be tightened to ensure the driver head remains secured tothe shaft.

Thus, a stable of different shafts comprising different characteristics,and of different driver club heads, comprising different loft angles andcenters of gravity, can be maintained so that they can be quicklyassemble to create drivers with various characteristics for use, forexample, during the fitting process of FIG. 3. It should be apparentthat similar techniques can be extended to other clubs as well.

In step 332, the lie angle of the golfer's clubs can be measured using,e.g., impact tape on the bottom of each club. This is often done for theirons and wedges. Thus, in step 332, the golfer can take equipmentcomprising characteristics derived at steps 302-330 and hit balls usingthe tape. The impact tape can help determine if the club head is in a“toe-up” or “toe-down” position at impact. Adjustments in the lie anglecan then be made until the golfer is striking the ball constantly withthe “sweet-spot” of the club face.

At this point, all of the information needed to fit the golfer withequipment that will result in optimum performance should be known andparameters associated with, or identifying, the optimum equipment can bederived in step 334.

In certain embodiments, the parameters of step 332 can be used toidentify specific clubs, and manufacturers, that should work well forthe golfer. The parameters can then be forwarded directly to themanufacturer as part of an order for customized clubs. Then, when thecustomized clubs arrive, they can be checked using the parameters tomake sure they are right and adjusted or returned as required.

FIG. 4 is a diagram of a golf equipment fitting system configured inaccordance with one embodiment of the systems and methods describedherein. In the example of FIG. 4, system 400 comprises three maincomponents: a shaft-fitting component 420; a launch fitting component422 and a swing assessment component 424. In one embodiment,shaft-fitting component 420 comprises a shaft module 408 and a wirelessreceiver 404. Wireless receiver 404 can be configured to receive swingdata from a wireless transmitter 402, which can be interfaced withstrain gauges coupled to a golf club shaft being swung by the golfer.

In conventional shaft fitting systems, strain gauges are often wired toa system that collects swing data from the strain gauges. The wires,however, can get in the way and impede the golfer's natural swing andthereby compromise the swing data being collected. Using a wirelessinterface can help eliminate this problem. In certain embodiments,wireless transmitter 402 can be interfaced with several strain gaugesdisposed along the shaft of the golf club. Often, the strain gauges aredisposed inside the shaft itself. Wireless transmitter 402 can, forexample, be coupled with a strap configured to strap the transmitter tothe golfer's wrist. In such an implementation, there can be wires comingfrom the end of the shaft to the wireless transmitter, which is strappedto the golfer's wrist. Thus, it is important to use enough wire so thatwireless transmitter 402 does not interfere with the golfer's swing.

In an alternative embodiment, each strain gauge can be comprise its ownwireless transmitter 402. For example, a strain gauge and wirelesstransmitter 402 can be included in a single device installed inside theshaft. Alternatively, one or more wireless transmitter can be insertedinto the shaft, or otherwise disposed on the shaft and interfaced withone or more strain gauges.

Swing data collected from the strain-gauged clubs, e.g., via wirelessreceiver 404, can be used to help approximate the proper shaft flex andtip section recommendations as describe above. The strain-gauged clubsnot only measure how the shaft is loaded but also the deflection of theshaft during the swing. The collected swing data is then sent to shaftmodule 408 for processing in accordance with the system sand methodsdescribed herein. The processed data can then be turned into shaftrecommendations. For example, the peak deflection during the downswingcan indicate the proper shaft flex for the golfer. The higher the peakload or deflection, the more stiff a shaft the golfer may need, e.g., agolfer with a peak deflection of greater than 4.5″ can need a shaft thatis S or X flex. A golfer with a peak deflection of <3″, on the otherhand, can need a L, A, or R flex shaft. All others can need an R or Sflex shaft. Also, the thrust velocity of the shaft through impact can bedetermined by shaft module 408 and used to determine an approximateshaft tip recommendation. A golfer with a relatively high thrustvelocity of greater than 5 mph, for example, can be biased toward astiffer shaft.

Additional information such as a lead or lag deflection or a toe up ortow down deflection can be derived from the strain gauges. Suchinformation can indicate flaws in the golfer's swing and therefore maybe addressed earlier in the process, or they can indicate golf equipmentrecommendations. Ultimately, an appropriate ratio of butt flex to tipflex, gram weight, and length can be determined by shaft module 408using the swing data collected via wireless receiver 404.

Launch fitting component 422 can, in one embodiment, comprise ahigh-speed camera system 416 and a launch module 410. High-speed camerasystem 416 can, for example, comprise a color CCD camera combined with astrobe unit. Conventional launch fitting systems often employ black andwhite cameras; however, this can limit the effectiveness of the clubfitting process, because the spin information obtained for the golf ballafter club impact can be less accurate than required. This is becausethe software configure to process the black and white images cannotalways obtain the requisite information with the accuracy required dueto the nature of the black and white images.

By using a color high-speed camera, more accurate, or more reliablelaunch data can be obtained. For example, because a color high-speedcamera is used, markings comprising two or more different colors, e.g.,blue and red, can be placed on the golf ball and used to derive spininformation. Images can, for example, be acquired by firing the strobeas the golf ball is impacted and is launched from the clubface.High-speed camera system 416 can then be configured to acquire twoimages during this period. The two different color markings will be in acertain position in the first image, but will have changed positions inthe second image according to the spin of the golf ball as well as thetrajectory of the golf ball.

Using digital signal processing techniques, for example, launch module410 can be configured to derive the spin and launch information from theimages capture by high-speed camera system 416. It should be apparentthat in a black and white system, the markings may not be easilydiscernable, thus rendering the information gathered in conventionalsystems less accurate.

Swing assessment component 424 can comprise a video system 414 and aswing module 412. Video system 414 can comprise one or more videocameras, or one or more high-speed cameras, depending on theimplementation. For example, one video camera can be placed in front ofthe golfer and one can be positioned down the target line of thegolfer's swing. Images captured by the cameras are sent to swing module412, which can process them and save them into a storage medium. Theimages can then be pulled up and displayed. The images can be allowed torun, i.e., like a video stream so that the golfer can view his swing.The images can then be used to assess the golfer's swing in associationwith the information being gathered and displayed by shaft module 408and launch module 410. To help in the assessment, it can be preferableto allow the images to be paused, rewound, fast forwarded, etc.

It will be understood that shaft module 408, launch module 410, andswing module 412 can comprise the requisite hardware, software, orcombination thereof required to implement the functions described above.Thus, each module can comprise a standalone system. In alternativeembodiments, however, each module can comprise part of a larger system406. For example, each module can comprise part of a software programloaded onto a single computer system. An exemplary computer system isdescribed in more detail below. But it should be noted that such acomputer system can comprise customized hardware or software componentsor interfaces as required by a particular module.

For example, as illustrated in FIG. 6, system 400 can be adapted so thatit can be included in a kiosk 600 with a display 602 for displaying theinformation as described above. Thus, kiosk 600 can comprise a computersystem configured to implement the functionality of shaft module 408,launch module 410, and swing module 412. As can be seen, a golfer 606can stand on a mat 612 and make several swings. The computer systemincluded in kiosk 600 can then receive swing data from strain gaugesdisposed on shaft 608. Launch data can be obtained from high-speedcamera 604. The computer system can process the received data andgenerate information to be displayed on display 602.

Thus, for the first time launch information can be easily and readilycombined with other information, such as that provided by shaft module408 to more effectively fit the golfer with equipment. Moreover, imagesof the golfer's swing can be acquired by swing module during the fittingprocess and used evaluate the golfer's swing. In this manner, flaws inthe golfer's swing, e.g., as indicated by the launch or swing datacollected by launch module 410 and shaft module 408 respectively, can beviewed and hopefully corrected using the images captured and displayedby swing analysis component 424. Having all three components 420, 422,and 424 available in the same system 400 makes fitting easier and moreeffective. Further, as explained below, system 400 can be configured toallow a user to access information form each component 420, 422, and 424as required during the fitting process. This makes fitting even moreefficient and effective.

FIGS. 7-13 are screen shots illustrating various screens that can bedisplayed on display 602. Thus, in FIG. 7 a screen shot of an openingscreen 700 that can be displayed when a user, i.e., a golf pro preparingto fit a golfer with golf equipment, can see when they first run thesoftware loaded onto the computer system included in kiosk 600. Inscreen 700, a selection window 702 is displayed that allows the user toaccess one of several functions, e.g., via radio buttons 704.

The user can, for example, proceed past opening screen 700 by electingto start a new fitting process using radio buttons 704. This can cause ashaft module screen 800, such as the one illustrated by the screen shotof FIG. 8, to be displayed to the user. Shaft module screen 800 can beused to display the information generated by shaft module 408. Thus,screen 800 can include a graphical display area 802 configured todisplay information related to the loading of a shaft being swung by agolfer being fitted for golf equipment using, e.g., kiosk 600. Theinformation displayed in area 802 can comprise curves, such as thosedepicted in FIGS. 5A through 5D, for each swing. The curves beingdisplayed in area 802 can be used to assess the golfer's swing in orderto help the golfer make needed swing improvements to optimize thefitting process.

Additionally, screen 800 can include a table 804 in which swingparameters, e.g., time, peak flex, ramp potential, and correspondingflex, derived for each swing can be displayed. In the example of FIG. 8,data can be displayed for the previous 5 swings. The bottom row 806 oftable 804 can be used to display averages for the values displayed inthe table. The average values can be used, for example, to make shaftrecommendations for use in the rest of the fitting process as describedabove and as further illustrated below.

Screen 800 can also include a table 810 that can be used to displayinformation obtained during launch analysis described below. Thus, theuser can have launch analysis information available in order to help theuser recommend a shaft or analyze the golfer's swing. As can be seen, inthe example of FIG. 8, the launch data for the previous 5 swings can bedisplayed in table 810. Further, screen 800 can include a toolbar 812,with radio buttons 816 that allow the user to quickly jump from shaftmodule screen 800 to the launch module screen 900 and to swing modulescreen 1100. Screens 900 and 1100 are described below, but the abilityto quickly access these screens allow the user to more effectively useall the tools available to analyze the golfer's swing in order to arriveat an optimal equipment fitting recommendation.

Screen 900, illustrated in the screen shot of FIG. 9, can actually bedisplayed by launch module 410 while launch data is being gathered.Thus, screen 900 can comprise a table 910 for displaying the launchinformation being derived, e.g., ball speed, spin, launch angle, carrydistance, and total distance. Additionally, table 910 can comprisecolumns 906 for data related to the deviation of the ball flight fromthe center, or target line. Thus, columns 906 can be used to display adeviation from the centerline in degrees as well as side spininformation.

Table 910 can also include a row 918 in which averages for the valuesdisplayed in table 910 can be displayed. For example, in the embodimentof FIG. 9, column 918 is used to display averages for the previous 7swings. The information from table 910 can then be propagated to screen800 in table 810. Thus, depending on the number of columns in table 910,some or all of the launch data from screen 900 can also be displayed inscreen 800, with the ability to quickly jump from one screen to theother using radio buttons 816.

Screen 900 can also include a graphic data area 914 for displayinggraphical information related to ball flight as derived, e.g., by launchmodule 410. Thus, a graph of the ball fight illustrating height, e.g.,in feet, and distance, e.g., in yards, can be displayed in area 914.Additionally, another graphical area 912 can be included to graphicallyillustrate the deviation from the centerline. Thus, area 912 can beconfigured to graphically illustrate a distance, e.g., in yards, and adeviation, e.g., in degrees. Radio control buttons 904 can be includedto allow the user to graphically display, in areas 914 and 912, data foreach swing, a particular swing such as the last swing, the average ofall swings, etc. Similar control buttons 808 can be included in screen800.

Screen 900 can also include a tool bar 902 in which information relatedto the equipment currently being used can be displayed. Thus, the golfercan make a few swings and launch data can be gathered and displayed onscreen 900. Based on the information, the user can suggest equipmentchanges, i.e., a lower spinning ball, a stiffer shaft, etc. and new datacan be acquired and displayed. Each time equipment, or aspects of theequipment, is changed, the information in toolbar 902 can be updated.This way, neither the user, nor the golfer, is required to remember whatequipment they are currently using. This is helpful, because the golfercan make several equipment changes, based on the launch informationbeing collected and displayed, until an optimum ball flight is achieved.

A launch optimization screen 1000, as illustrated in FIG. 10, can evenbe invoked to help optimize the launch data being collected. Thus, forexample, launch optimization screen can be used to quickly assess theoptimum launch conditions for a certain golfer based on informationcollected by launch module 410.

Swing module screen 1100, an example of which is illustrated by thescreen shot of FIG. 11, can be included to allow the user and the golferto view the images captured by video system 414 and processed by swingmodule 412. Screen 1100 can, as illustrated in the example of FIG. 11,comprise two halves, with each half comprising a video display area 1102and 1106 and control areas 1104 and 1108 respectively. In FIG. 11, thecontrols comprising control area 1104 can be used to play, freeze,rewind, fast forward, etc. the images being displayed in video displayarea 1102 in much the same way VCR controls work. Video display area1106 can display real time images. The images being displayed can, incertain embodiments, be switched from one camera making up video system414 to the next. Further, in certain embodiments, one half of screen1000 can be used to display images from one camera, while the other halfis use to display images from another camera.

Launch options screen 1200, illustrated by the example screen shot ofFIG. 12, can be used to enter information about the equipment presentlybeing used in conjunction with gathering launch data to be displayed inscreen 900.

Options screen 1300 can be included to display information related toeach of screen 800, 900, and 1100 simultaneously. Thus, screen 1300 cancomprise a shaft area 1302 in which controls for the operation of shaftmodule 408 can be manipulated. Similarly, screen 1300 can compriselaunch area 1304 and swing area 1306 in which controls for the operationof launch module 410 and swing module 412, respectively, can bemanipulated.

Thus, the fitting processes and techniques described above can beimplemented via a kiosk, such as kiosk 600, using screens such as thosejust described. As mentioned, modules 408, 410, and 412 can beimplemented as software modules, possibly with associated specializedhardware interfaces, within a computer system in kiosk 600. In otherwords, kiosk 600 can comprise a computer system loaded with softwaremodules 408, 410, and 412. FIG. 14 is a logical block diagramillustrating an example embodiment of a computer system 1400 that can beused to implement the system of FIG. 4.

As will be understood, some type of processing system is always at theheart of any computer system, whether the processing system includes oneor several processors included in one or several devices. Thus, computersystem 1400 of FIG. 14 is presented as a simple example of a processingsystem. In the example of FIG. 14, computer system 1400 comprises aprocessor 1410 configured to control the operation of computer system1400, memory 1404, storage 1406, a Input/Output (I/O) interfaces 1408, adisplay output 1412, a user interface 1414, and a bus 1402 configured tointerface the various components comprising computer system 1400.

Processor 1410, in one embodiment, comprises a plurality of processingcircuits, such as math coprocessor, network processors, digital signalprocessors, audio processors, etc. These various circuits can, dependingon the embodiment, be included in a single device or multiple devices.Processor 1410 also comprise an execution area into which instructionsstored in memory 1404 are loaded and executed by processor 1410 in orderto control the operation of computer system 1400. Thus, for example, byexecuting instructions stored in memory 1404, processor 1410 can beconfigured to implement the functionality of modules 408, 410, and 412.

Memory 1404 can comprise a main memory configured to store theinstructions just referred to. In one embodiment, memory 1404 can alsocomprise a secondary memory used to temporarily store instructions or tostore information input into computer system 1400, i.e., memory 1404 canact as scratch memory also. Memory 1404 can comprise, depending on theembodiment, a plurality of memory circuits, which can be included as asingle device, or as a plurality of devices.

Storage 1406 can include, in certain embodiments, a plurality of drivesconfigured to receive various electronic media. For example, in oneembodiment, storage 1406 includes a floppy drive configured to receive afloppy disk, a compact disk drive configured to receive a compact disk,and/or a digital video disk drive configured to receive a digitalvideodisk. In another embodiment, storage 1406 can also include diskdrives, which can include removable disk drives. The drives included instorage 1406 can be used, for example, to receive electronic media thathas stored thereon instructions to be loaded into memory 1404 and usedby processor 1410 to control the operation of computer system 1400.

I/O interfaces 1408 can be configured to allow computer system 1400 tointerface with devices such as video system 414, high-speed camerasystem 416, and receiver 404. Thus, I/O interface 1408 can comprise theinterface hardware required to receive signals from the variouscomponents used to collect the data used by modules 408, 410, and 412.

Display interface 1412 can be configured to allow computer system 1400to interface with a display. Thus, computer system 1400 can display theinformation, described in relation to the example screen shots describedabove, to a user via display interface 1412.

User interface 1414 can be configured to allow a user to interface withcomputer system 1400. Thus, depending on the embodiment, user interface1414 can include a mouse interface, a keyboard interface, an audiointerface, etc.

It should be clear that the general description of a computer systemprovided above is by way of example only and should not be seen to limitimplementation of system 400 to any particular computer architecture orimplementation. Rather any architecture or implementation capable ofimplementing the processes and functionality described above can be usedto implement the systems and methods described herein.

While certain embodiments of the inventions have been described above,it will be understood that the embodiments described are by way ofexample only. Accordingly, the inventions should not be limited based onthe described embodiments. Rather, the scope of the inventions describedherein should only be limited in light of the claims that follow whentaken in conjunction with the above description and accompanyingdrawings.

What is claimed:
 1. A method for fitting a golfer with golf equipmentusing a launch monitor and an optimization engine running on aprocessor, the method comprising: in the launch monitor, receivinglaunch data related to how the golfer launches a golf ball using a golfclub, the golf club comprising a grip, shaft, and a club head, the clubhead comprising a loft, center of gravity, an orientation, and a weightdistribution; determining velocity information, spin information, andlaunch angle information imparted to the golf ball based on the launchdata; in a processor, determining optimized velocity, spin, and launchangle information to achieve a combination of maximum distance andmaximum accuracy, based on the determined velocity, spin, and launchangle information and the extrapolated distance and flight path and notbased on linear relationships; and correlating the optimized velocity,spin, and launch angle information with changes in at least one of thegolf ball, grip, shaft, and club head required to achieve the optimizedvelocity, spin, and launch angle information.
 2. The method of claim 1,wherein the change in the club head is related to the center of gravity.3. The method of claim 1, further comprising extrapolating a distanceand flight path based on the velocity, spin, and launch angleinformation; and displaying information related to the extrapolateddistance and flight path as well as the launch data.
 4. The method ofclaim 3, wherein the information related to the launch data is displayedin a graphical format.